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An Advertiser's Guide to Data-Driven, Advanced TV
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"An Advertiser's Guide to Data-Driven, Advanced TV"
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The white paper illustrates progress in the TV advertising sector both in terms of technology and emerging audience behaviors based on testimony from progressive media professionals.

Readers will gain the knowledge and skills necessary to navigate the fast-developing connected TV media practice. A discipline borne out of the fusion of traditional TV media planning and buying with the advancements in audience targeting and campaign measurement imbued by digital technologies.


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